Updated September 30, 2026 · TreatCue Editorial Team
City Game vs Into the Blue
City Game vs Into the Blue: the differences
| Compare |  City Game |  Into the Blue |
|---|---|---|
| Price from | €19.95 | £16.50 |
| Experiences on offer (experiences) | from 450 | from 4,000 |
| Return window | 30 daysHigher | 14 days |
| Markets | NL, DE, ES, IT, BE, FR, SE, GR, GB, PL, PT, DK, ID, JP, PH, SG, KR, CR, MX, US, CV, EG, MACovers more | GB |
Same on both: Voucher validity (12 months), Exchangeable (Yes).
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Key differences
- Into the Blue scores higher overall: 9.1 vs 8.9.
- Return window is higher at City Game: 30 days vs 14 days.
- Support channels: only Into the Blue offers Phone.
- City Game is available in 22 more countries.
- Products: only Into the Blue offers Spa, Driving, Adventure.
- Markets: only City Game offers NL, DE, ES.
Our verdict on each
City Game
City Game sells day-out gifts that hold their value, with vouchers that are exchangeable and valid for 12 months across a catalog of from 450 experiences. It suits buyers who want a clear entry price of €19.95 and plenty to swap within, rather than the widest spread of spa and driving vouchers.
Into the Blue
Into the Blue suits UK gift buyers who want a long, flexible window to book. Vouchers run for 12 months, can be exchanged, and the catalogue holds from 4,000 experiences across driving, spa, food and attractions.
Score breakdown
| Area | City Game | Into the Blue |
|---|---|---|
| Cost | 8.9Entry price €19.95 sits above the €13.15 site median, offset by vouchers that are exchangeable and valid for 12 months. | 8.9Vouchers start at £16.50, mid-pack at 29 of 53. |
| Offer | 8.9Experience days, attractions and gift cards sit behind from 450 experiences, vouchers stay exchangeable for 12 months, and returns run 30 days. | 9.0Higherfrom 4,000 experiences and 12 month validity. |
| Trust | Not confirmed | 9.5Operating since 1996 as Activity Gift Vouchers Ltd, based in GB, returning within 14 days. |
Where they rank in our lists
| Ranking | City Game | Into the Blue |
|---|---|---|
| Experience days and gift experiences | 2 of 80 | 11 of 80 |
| Attraction tickets | 2 of 147 | 13 of 147 |
A third option
Spartan has return window at 31 days, against 30 days for City Game and 14 days for Into the Blue.
Spartan reviewEvery fact side by side
| Fact | City Game | Into the Blue |
|---|---|---|
| Products | Experience days, Attractions, Gift cards | Experience days, Spa, Driving, Adventure, Food and drink, Attractions, Gift cardsCovers more |
| Legal entity | Not confirmed | Activity Gift Vouchers Ltd |
| Headquarters | Not confirmed | United Kingdom |
| Founded | Not confirmed | 1996 |
| Support channels | Email, Help centre | Email, Phone, Help centreCovers more |
Where each stands against the rest
| Fact | City Game | Into the Blue | Median |
|---|---|---|---|
| Voucher validity | 12 monthsat the median | 12 monthsat the median | 12 months |
| Experiences on offer (experiences) | from 450below the median | from 4,000highest quarter | 889.5 |
| Return window | 30 daysabove the median | 14 daysat the median | 14 days |
Median across 34 listed brands.
Pros and cons
City Game
Pros
- Vouchers are valid for 12 months and can be exchanged, so a recipient is not locked to one date or one city.
- The catalog behind a voucher holds from 450 experiences, which gives an exchange real choice rather than a token swap.
- Returns are handled within 30 days, so a redeemed voucher that does not work out is recoverable.
Cons
- Support runs on email and help centre only, with no phone line or live chat listed.
- The product list is experience days, attractions and gift cards, narrower than Jochen Schweizer's experience days, spa and driving and mydays' experience days, spa and driving, so a driving or adventure voucher is not on the list.
- Voucher validity of 12 months places City Game 12 of 31 brands listed, so it is not the longest window available.
Into the Blue
Pros
- Validity of 12 months is the longer of the two voucher validity rankings, placing 12 of 31.
- Exchangeable vouchers give a wrong guess a second route rather than a write off.
- Choice spans experience days, spa, driving, adventure, food and drink, attractions and gift cards.
Cons
- Vouchers are valid for 12 months, below the 19.5 reached by the longer end of the wider market.
- Entry price of £16.50 is higher than €5.90 and €5.90, both of which open lower.
- The catalogue runs in GB only, so there is no other market for a gift that needs redeeming abroad.
Who each suits
City Game
Who it suits
- You want a day out the recipient can trade for something else: vouchers are exchangeable and last 12 months.
- You are buying for someone who travels. The catalog reaches NL, DE and ES, and a voucher can cover a city in any of them.
- You want day-out and attraction vouchers from the same seller, since the product types are experience days, attractions and gift cards and the catalog holds from 450 experiences.
Who should look elsewhere
- You want a driving or adventure voucher. Jochen Schweizer and mydays list experience days, spa and driving and experience days, spa and driving, which reach further than City Game's experience days, attractions and gift cards.
- You need to talk to a person. Support here runs on email and help centre, while phone is listed on 60% of experience-day brands.
- You want spa and food and drink in the same order. DealToday lists experience days, spa and food and drink, which includes both, while City Game's experience days, attractions and gift cards does not.
Into the Blue
Who it suits
- Anyone buying a birthday or anniversary gift for someone in the UK who books late
- Drivers and adventure seekers, since driving and adventure are part of the range
- People who want one voucher to cover spa days, meals and attractions
Who should look elsewhere
- Buyers on the tightest budget, since Jochen Schweizer opens at €5.90 and mydays at €5.90
- Anyone redeeming outside the UK, as the market is GB
- Gift buyers wanting the very longest validity window, above the 39 ceiling here
Country by country
| Country | City Game | Into the Blue |
|---|---|---|
| Belgium | Yes | No |
| Cabo Verde | Yes | No |
| Costa Rica | Yes | No |
| Denmark | Yes | No |
| Egypt | Yes | No |
| France | Yes | No |
| Germany | Yes | No |
| Greece | Yes | No |
8 of 23 countries where either is available.
Questions about each
City Game
How much does a City Game experience cost at entry?+
A City Game voucher starts at €19.95, and that figure sits above the €13.15 entry price typical across the brands on the site. In the comparison it places City Game 30 of 53 on entry price, so budget above the cheapest tickets and below the priciest ones.
How long is a City Game voucher valid?+
Vouchers are valid for 12 months from purchase. Across the brands listed, the shortest validity is 12 months and the longest 39 months, so a full year sits at the short end of what is on offer, and City Game ranks 12 of 31 on this point.
Into the Blue
How long does an Into the Blue voucher last?+
Vouchers are valid for 12 months, which places Into the Blue at 12 of 31 brands on that measure. The wider market runs to 39 months, so this is a solid rather than a record setting window. It suits a gift that is planned months ahead.
What does the cheapest Into the Blue voucher cost?+
Prices start at £16.50, which puts Into the Blue at 29 of 53 brands on entry price. Jochen Schweizer and mydays both open at €5.90 and €5.90, so a tight budget usually finds a cheaper entry elsewhere.