Top wine clubs compared

About Top wine clubs compared

11 wine clubs sit side by side here, from a society founded in 1874 to newer US subscriptions, and the trade-off deciding most of the order is plain: what a case costs when you join, and what each bottle works out at once the case grows. A low entry price can hide an expensive bottle, while a bigger case can cut unit costs and commit more cash up front. Delivery rhythm counts too, since monthly cases arrive more often than quarterly ones and change how quickly a club pays for itself. Where a club ships matters just as much, because most of these clubs serve a single market. Cost and offer carry the heaviest weights here, with trust behind them, so the shortlist favours clubs that are easy to join and easy to keep.

How we picked

Cost carries 40% of the score and the offer a club makes carries 40%, so the pair decides most of the order. Trust makes up the remainder at 20%. Cost is read twice, once through the price to enter a club and once through the price per bottle, because a club can be cheap to join and expensive per glass, or the reverse. Offer covers the bottle guarantee, how many bottles a case holds, how often cases arrive, and what else a club sells next to wine. Trust looks at the markets served, the company behind the club and the support channels offered. Figures come from each club's own pages, including plan and membership pages, terms and conditions, delivery and shipping pages, and FAQs. Membership entries are read at the plan and bottle level rather than at headline sale prices. Where a club lists more than one case size, bottle counts appear as the range the club shows. Partners are listed first and the remaining clubs follow by score, with no paid placement affecting the weights. Amounts stay in the currency the club quotes, so GBP and USD figures are not converted between them.

Our top picks

1. 1. Bee d'Vine

   Bee d'Vine earns a place in this ranking on scheduling choice and plain pricing: a fixed case of 4 bottles, delivery of monthly, every two months and quarterly and free delivery in a single market, the US, run by The Honey Wine Company. The cost is the trade-off, with the club starting at $35 and bottles at $49 to $67, the highest band among clubs that publish a per-bottle price here, and there is no bottle guarantee. Firstleaf, ranked next, keeps a bottle guarantee, from $44.95 and $16.50 a bottle.

   • Price from: $35
   • Price per bottle: $49 to $67
   • Bottles per box (bottles): 4

   Pros

   • Delivery on monthly, every two months and quarterly lets members pick a rhythm instead of a fixed cadence.
   • Free delivery on every order, since $0 is set at free with no spend minimum.
   • Support covers phone as well as email, per email, phone and help centre, so a delivery problem can be raised directly.
   • A case is a fixed unit at 4 bottles, which keeps the club format easy to plan around.

   Cons

   • Bottle guarantee: no, so a broken bottle carries no stated replacement promise.
   • Entry price of $35 sits above Bright Cellars at $13.
   • Support runs on email, phone and help centre only, with no live chat among the listed channels.
   • Club d'Vine at $49 to $67 per bottle is the dearer route, so a light drinker pays club prices for a case.

2. F2. Firstleaf

   Firstleaf is in this ranking as a mid-premium US club with a bottle guarantee: entry at $44.95, $16.50 a bottle, and a case of 6 bottles arriving monthly and flexible under Penrose Hill, Limited, in a single market. Support runs on email and phone, so chat and a help centre are not among the routes available, which is the main gap against SommSelect below, where support runs on email, phone and help centre and cases arrive monthly, every two months and quarterly.

   • Price from: $44.95
   • Price per bottle: $16.50
   • Bottles per box (bottles): 6

   Pros

   • A bottle guarantee comes as standard, and every box holds 6 bottles, so a bottle that arrives damaged is covered.
   • Product types are listed as wine club and wine shop, so club boxes and shop purchases sit under the same membership.
   • Delivery frequency is listed as monthly and flexible, giving members a monthly rhythm or a flexible schedule.
   • Per-bottle cost ranks position 10 of 20, a far stronger showing than entry price at position 31 of 33.
   • Support runs on email and phone, so members can reach the club by email or by phone.

   Cons

   • Entry at $44.95 sits well above Bright Cellars at $13, which matters for anyone judging a club on the opening order.
   • The club lists US as its market, so anyone outside that market has no route in.
   • Product types are limited to wine club and wine shop, where The Wine Society lists wine club, wine shop and spirits.
   • Support runs on email and phone only, while a help centre is more common than not among the clubs compared (90.9%).

3. 3. Virgin Wines

   Virgin Wines closes this ranking as the broadest catalogue rather than a price story, and the range does the work. A club box holds 12 bottles on a flexible schedule, delivery is free from £0, and the shelves cover a wine club, a wine shop, a beer club, spirits and alcohol-free bottles. The company trades as Virgin Wine Online Limited and serves GB, with support on phone, email and help centre that includes phone and chat. VINEBOX, the member ranked just above, is the opposite: a smaller monthly box, sent to US only.

   • Bottles per box (bottles): 12
   • Free delivery threshold: £0
   • Markets: GB

   Pros

   • The free delivery threshold is £0, so shipping never appears as a line on a club order.
   • Support runs on phone, email and help centre, so a delivery change can be made by chat or phone instead of a written reply.
   • A single counterparty for both buying routes: Virgin Wine Online Limited, based in GB, so terms and complaints stay in the same hands.
   • Breadth: wine club, wine shop and beer club adds a beer club and alcohol-free buying to the usual club and shop, where Beer52 lists beer club, wine club and spirits and Bright Cellars lists wine club and wine shop.

   Cons

   • Virgin Wines runs in a single market, GB, so anyone outside it has neither the club nor delivery.
   • Boxes are fixed at 12 bottles, so a household that drinks lightly is left holding bottles it will not open.
   • Both ranges overlap on club, shop, spirits and alcohol-free, wine club, wine shop and spirits against wine club, wine shop and beer club, so range alone settles little between the two.

4. WI4. Wine Insiders: best for Wine Insiders

   Wine Insiders is an online wine retailer selling red, white, rose and sparkling wines and wine sets, with a wine club.

   • Markets: US

5. SW5. Splash Wines: best for Splash Wines

   Splash Wines sells wine online in curated cases and build-your-own 15-bottle cases, and offers a wine club subscription with flexible scheduling.

   • Markets: US

6. GW6. Gratsi Wine: best for Gratsi Wine

   Gratsi Wine is a wine seller at gratsi.com selling wine online.

   • Markets: US

7. NW7. Naked Wines AU: best for Naked Wines AU

   Australian site of Naked Wines, a wine club where members back independent winemakers and order wine online.

   • Markets: AU

8. LA8. Laithwaites AU: best for Laithwaites AU

   Australian online wine seller offering mixed cases and latest offers.

   • Markets: AU

9. 9. The Wine Society: best for top-pick

   The Wine Society carries the top-pick label in this ranking because it combines a bottle guarantee with free delivery and a per-bottle band of £9.17 to £14.83, with cases of 6 to 12 bottles arriving every two months. It has traded since 1874, well before any other club listed, and its range is the widest here, covering Great Britain, Jersey and Guernsey, with spirits and alcohol-free wines sold alongside the club. Support runs on phone, email and help centre. Bright Cellars, immediately below, ships in a single market and picks between monthly and quarterly cases, where The Wine Society keeps to one rhythm.

   • Price per bottle: £9.17 to £14.83
   • Bottles per box (bottles): 6 to 12
   • Free delivery threshold: £0

   Pros

   • A bottle guarantee covers every case, and only 37.9% of the brands listed carry the same promise.
   • Club bottles run £9.17 to £14.83 a bottle, with 6 to 12 bottles in a case, easy to plan around.
   • Delivery is free: the free delivery threshold is £0, so a case costs its bottles and nothing more.
   • Support runs on phone, email and help centre, so a delivery question can go straight to a person by phone.
   • Product types cover wine club, wine shop and spirits, a wider range than wine club and wine shop at Bright Cellars.

   Cons

   • Cases arrive every two months, and that rhythm is the only cadence offered, so anyone drinking faster waits between deliveries.
   • Delivery covers GB, JE and GG, so members outside those markets cannot use the club deliveries.
   • The smallest case is the lower end of 6 to 12 bottles, a real commitment for a light drinker.
   • No beer club appears in wine club, wine shop and spirits, while Beer52's range leads with beer club, wine club and spirits.

10. BC10. Bright Cellars

    Bright Cellars sits near the top of this ranking on reach rather than price: a bottle guarantee, free delivery, and a case of 6 bottles arriving monthly and quarterly, with the club starting at $13. Support runs on email, phone and chat, among the broader sets here, and a wine shop sits alongside the club. The limit is geography, since it ships to a single market, the US, and bottles work out at $16 to $20. Beer52, ranked next, goes much further on unit price, at £3.38 in GBP, with the club opening at £27.

    • Price from: $13
    • Price per bottle: $16 to $20
    • Bottles per box (bottles): 6

    Pros

    • Product types cover wine club and wine shop, where The Wine Society also lists spirits and alcohol-free and Beer52 starts from a beer club.
    • The wine club plan starts at $13, under the $17 entry at Scout & Cellar.
    • Free delivery needs no minimum spend, with the free delivery threshold at $0.
    • Support runs on email, phone and chat, so help is not limited to one route.

    Cons

    • Service runs in US only, so readers outside that market have nothing to order.
    • Boxes arrive monthly and quarterly, which suits steady drinkers and suits anyone who does not open bottles at that pace less well.
    • The range is wine only, with wine club and wine shop listed, where The Wine Society and Beer52 both carry spirits alongside their club boxes.
    • Bottles in the shop run at $16 to $20, and the $13 figure sets the entry plan rather than every box a reader might take.

What to look for

Price at entry

The cheapest way into a club sets the barrier. The middle of this ranking starts at €19.29, and the spread runs from €5.26 to €39.42.

Price per bottle

Case size drives the unit figure. Across this ranking the middle sits at €14.25, with €3.93 and €42.97 at the ends of the range.

Delivery rhythm

Monthly cases are the most common choice here, taken by 63.6% of the clubs, ahead of quarterly at 54.5%, an every-two-months option at 36.4% and flexible delivery at 36.4%.

Bottle guarantee

A bottle guarantee means broken bottles are replaced. 55.6% of the clubs here offer one, which makes it close to a toss-up rather than a standard.

Support routes

Every club in this ranking offers email, but phone support appears at 81.8% and a help centre at 90.9%, with live chat far rarer at 36.4%.

Frequently asked questions

Top wine clubs compared by country

• Canada
• United Kingdom
• United States

Brands compared head to head

• Bee d'Vine vs Firstleaf

The data behind this ranking

All data and the CSV