Kids Pass review
Updated September 30, 2026 · TreatCue Editorial Team · Facts checked September 30, 2026
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Our verdict
Kids Pass suits UK families who want one gift card for days out rather than a set plan. Vouchers hold 12 months and reach 1,000 experiences, so the value sits in choosing well at purchase and having room to use it later rather than in a subscription saving.
Key facts
- Best for
- A UK family gift of days out that stays valid all year.
- Price from
- £1 (Source, checked September 30, 2026)
- Voucher validity
- 12 months (Source, checked September 30, 2026)
- Exchangeable
- No (Source, checked September 30, 2026)
- Experiences on offer (experiences)
- 1,000 (Source, checked September 30, 2026)
- Return window
- 14 days (Source, checked September 30, 2026)
- Markets
- GB (Source, checked September 30, 2026)
- Legal entity
- Digital Rewards Group Ltd (Source, checked September 30, 2026)
- Headquarters
- United Kingdom (Source, checked September 30, 2026)
- Founded
- 2014 (Source, checked September 30, 2026)
- Support channels
- Email, Phone, Help-centre (Source, checked September 30, 2026)
- Products
- Attractions, Adventure, Food and drink, Gift cards
- Official website
- kidspass.co.uk
Apps and profiles
- Elsewhere
- XLinkedInfacebook.com
Pros and cons
Pros
- Entry at £1 on a one-off voucher, so there is no renewal amount to weigh later
- Vouchers stay usable for 12 months, long enough for a birthday gift to be used whenever a free weekend appears
- A catalogue of 1,000 experiences spread across attractions, adventure and food and drink
- Returns run 14 days and support runs on email, phone and help centre
- A named operator, Digital Rewards Group Ltd in the United Kingdom, trading since 2014
Cons
- Exchangeable is no, so a voucher cannot be swapped for a different experience after it is bought
- The catalogue runs in GB only, so a voucher is not usable while the family is abroad
- Voucher validity ranks 12 of 31, so longer windows sit elsewhere in the field
Who it suits
- UK families buying a birthday or Christmas gift for children
- Parents who want one card covering attractions, adventure and food and drink
- Gift buyers who would rather commit once than pay a recurring amount
Who should look elsewhere
- Anyone who wants to change the experience after buying, since Exchangeable is no
- Households outside GB, where the catalogue does not reach
- Buyers set on spa or driving vouchers, which Jochen Schweizer, DealToday and mydays all list
What it does well
Kids Pass sells a voucher rather than a recurring plan, and the shape of the offer is plain once you see it. Vouchers stay valid for 12 months from issue, which leaves a birthday gift free to be used later in the year instead of expiring over a school holiday. The catalogue holds 1,000 experiences, spread across attractions, adventure and food and drink, so one card can cover a zoo day, an adventure slot and a food stop rather than a single venue. That range is the practical strength here: the same purchase suits children of different ages, and the same gift works for a group rather than one person. Returns run 14 days, which is short enough to matter, so a change of mind has to be raised soon after buying. One limit shapes the planning. Exchangeable is no, so a voucher cannot be traded for a different experience afterwards. The choice therefore carries more weight up front than the validity window does, and reading the catalogue before paying is the part that pays back. The long window handles the timing; the absence of exchange handles nothing, so the selection does.
Where it sits among rivals
On the price a buyer meets first, Kids Pass ranks 6 of 53 brands, with a starting price of £1. That is a lower entry point than many of the field, and it suits a gift bought without a long commitment, since the amount is settled once and nothing follows it. On voucher validity months it ranks 12 of 31, so the year of validity is a common window rather than an advantage. Brands further up that list hold vouchers for longer, and a buyer planning a trip well ahead might prefer one of them. Read together, the two positions say the same thing: Kids Pass is cheap to enter and average to hold, which is a sensible profile for a present that gets used soon and often. The comparison worth making is not with a cheaper voucher but with a broader one, because the rivals on the other side of this list are the ones that add categories. Jochen Schweizer and mydays both list experience-days and driving alongside attractions, and DealToday lists spa, so each of them covers adult categories the Kids Pass catalogue leaves out. For a family buying a children's gift that gap rarely shows. For a couple sharing one card, it does.
Who runs it
Kids Pass is run by Digital Rewards Group Ltd, registered in the United Kingdom, and the brand dates from 2014. A named legal entity matters for a voucher, because it tells you which company stands behind the terms you accept, and that is the party to deal with if a booking goes wrong. The trading history since 2014 also speaks to the kind of purchase this is, since a gift is often bought well ahead of the day it is used. Support runs on email, phone and help centre, so help is not confined to a single route, and a help centre sits alongside direct contact for questions about a specific venue. The business is based in the same country as the catalogue it sells, which keeps the terms, the venues and the support team in one place. Nothing in the setup suggests a marketplace of resellers, and for a buyer weighing which card to trust that matters as much as the price.
How Kids Pass compares
- 9.2 vs 8.5
9.2 vs 8.5
9.2 vs 8.8
9.2 vs 9.4
9.2 vs 8.9
9.2 vs 8.5- 9.2 vs 9.6
9.2 vs 8.5
- 9.2 vs 8.4
9.2 vs 9.3- 9.2 vs 8.9
- 9.2 vs 9.2
- 9.2 vs 9.9
9.2 vs 9.5
9.2 vs 9.1
9.2 vs 9.0- 9.2 vs 8.7
- 9.2 vs 8.7
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Where Kids Pass is available
- Available
- United Kingdom
Countries from the brand (Source, checked September 30, 2026)
Frequently asked questions
How long does a Kids Pass voucher stay valid?+
A Kids Pass voucher runs for 12 months from issue. That is a full year to use the card, which suits a present bought for a birthday and used at whichever free weekend suits. It is a long window relative to the return period, so a decision to keep it rarely needs to be rushed.
Can a Kids Pass voucher be exchanged for a different experience?+
Exchangeable is no at Kids Pass, so the experience a voucher covers cannot be swapped once it has been bought. Buyers who are unsure which experience to pick are better off choosing a category that appeals to more than one child, or checking the catalogue in advance. An exchange would have given more room, and here it does not.
What kinds of experience does a Kids Pass voucher cover?+
The catalogue covers attractions, adventure and food and drink, and the site lists 1,000 experiences in total. The mix is aimed at children and families rather than adults, which is why spa and driving are not part of it. Jochen Schweizer, DealToday and mydays all list those categories if an adult is the one using the card.
Which countries can use a Kids Pass voucher?+
The catalogue runs in the United Kingdom, so the experiences sit in the UK. There is no other market to fall back on if a family is away or the voucher needs using while travelling. Anyone planning to use a card abroad is better served by a brand with a wider footprint.
Can I return a Kids Pass voucher?+
Returns run 14 days from purchase. That is a short window next to the 12 months a voucher remains usable, so a return has to be raised soon after buying rather than at the end of the validity window. Reading the terms before purchase costs a few minutes and removes the guesswork.
Who do I contact if a Kids Pass voucher causes a problem?+
Support runs on email, phone and help centre, so email, phone and a help centre are all available. The brand is run by Digital Rewards Group Ltd in the United Kingdom, which names the company behind those routes and the party responsible for a booking that does not go ahead. Phone is the quicker option when a day out is close.
Is Kids Pass a subscription or a one-off gift?+
Kids Pass is a voucher bought once, carrying 12 months of validity. There is no renewal amount to set against the entry price of £1, so nothing recurs after the gift is paid for. That is the shape that suits a birthday or Christmas present, where the cost is settled at the moment of purchase.
Sources
- members.kidspass.co.uk/gift checked September 30, 2026
Backs: Voucher validity
“12 Month Kids Pass Gift Membership”
- kidspass.co.uk checked September 30, 2026
Backs: Experiences on offer (experiences), Founded, Price from
“Unlock 1,000+ discounts on theme parks, zoos, cinemas, aquariums, dining, holidays and more”
- kidspass.co.uk/categories checked September 30, 2026
Backs: Products
“Outdoor Activities Includes Zip World, Go Ape, PGL ... Family Dining Includes YO! , Prezzo Italian, Sizzling Pubs ... Shopping and Gift Cards Includes Tesco, Clarks, Amazon, ASDA, Costa”
- kidspass.co.uk/contact-us checked September 30, 2026
Backs: Support channels
“Please email us at enquiries@kidspass.co.uk ... You can reach us by phone on 0161 244 8225”
- kidspass.co.uk/terms checked September 30, 2026
Backs: Exchangeable, Headquarters, Legal entity, Return window
“Your Kids Pass membership card cannot be refunded or exchanged for cash or other denominated vouchers or discount cards”
- kidspass.co.uk/what checked September 30, 2026
Backs: Markets
“We are a digital membership group that offers discounts at cinemas, attractions, and restaurants across the UK”
Compiled from 6 source pages, checked September 30, 2026. We did not open an account.
What changed
- September 30, 2026: axisScores trust was 8.3, now 8.4