Updated September 30, 2026
What is Markets?
In short
Where a brand will take an order from, written as country codes.
Markets means how many countries a brand will take an order from, listed as country codes on its shipping or availability page. Adagio Teas ships to US, AR and AU, by far the longest reach here. Abel & Cole covers GB, and 1st In Coffee serves US, so a reader outside those markets has to look elsewhere. The codes decide which currency you are billed in and whether posting a parcel back is realistic. Reach is not speed: the delivery estimate on a product page settles timing.
Sources
- adagio.com, checked September 30, 2026
- 1stincoffee.com, checked September 30, 2026
- abelandcole.co.uk, checked September 30, 2026