Updated September 30, 2026 · TreatCue Editorial Team
Abel & Cole vs Welcome Home
Welcome Home
Abel & Cole
Higher score in this comparison
What sets them apart
| Compare | Abel & ColeReviewSee alternativesSee alternatives | Welcome HomeReviewVisitVisit |
|---|---|---|
| Markets | GB | US |
| Price from | £14.50 | Not confirmed |
| Subscription | Yes | Not confirmed |
| Next-day delivery | No | Not confirmed |
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings.
Key differences
- Abel & Cole scores higher overall: 8.9 vs 8.2.
- Support channels: only Abel & Cole offers Phone.
- Products: only Abel & Cole offers Meat, Seafood, Chocolate.
- Products: only Welcome Home offers Prepared meals, Family meals, Diet meals.
- Markets: only Abel & Cole offers GB.
- Markets: only Welcome Home offers US.
Our verdict on each
Abel & Cole
Abel & Cole suits households who want a broad, organic-leaning food box they can skip whenever they need to, and it is a solid pick for anyone buying a hamper rather than a recipe plan. Entry sits at £14.50 before £3.50 delivery.
Welcome Home
Welcome Home suits US households who want ready-made family meals in one box rather than raw ingredients to cook, with 9 to 15 recipes a week and skip anytime flexibility. The catch is price per serving at $38.89, plus email and help centre only for help.
Score breakdown
| Area | Abel & Cole | Welcome Home |
|---|---|---|
| Cost | 8.6HigherPer-serving costs run at £3 to £9, boxes start at £14.50 and delivery is £3.50, ranking 42 of 65 on price from. | 8.0Fees of $38.89 a serving sit against 21 of 21 brands ranked on price per serving. |
| Offer | 9.0HigherIntroductory discount of 50%, subscription ordering with skip anytime, and a choice of vegetarian, vegan and gluten free labels each cycle. | 8.4A 15% introductory discount and 9 to 15 recipes a week support a 8.4 offer score against 8.2 overall. |
| Trust | 9.4Founded 1988, run as Abel & Cole Limited in GB, with support on email, phone and help centre and recyclable packaging. | Not confirmed |
How they place
| Ranking | Abel & Cole | Welcome Home |
|---|---|---|
| Meal kits | 29 of 33 | 1 of 33 |
| Meat and seafood delivery | 46 of 51 | 3 of 51 |
| Chocolate and snack boxes | 72 of 87 | 2 of 87 |
| Gourmet food and cheese | 119 of 136 | 2 of 136 |
Every fact side by side
| Fact | Abel & Cole | Welcome Home |
|---|---|---|
| Products | Meat, Seafood, Chocolate, Snacks, Gourmet, Cheese, Grocery, Veg box | Prepared meals, Family meals, Diet meals, Breakfast |
| Sourcing | Organic | Not confirmed |
| Legal entity | Abel & Cole Limited | Not confirmed |
| Headquarters | United Kingdom | United States |
| Founded | 1988 | Not confirmed |
| Support channels | Email, Phone, Help centreCovers more | Email, Help centre |
Meal kits
| Fact | Abel & Cole | Welcome Home |
|---|---|---|
| Price per serving | £3 to £9 | $38.89 |
| Recipes per week | Not confirmed | 9 to 15 |
| Diets | Vegetarian, Vegan, Gluten free, FamilyCovers more | Vegetarian, Vegan, Gluten free |
| Shipping fee | £3.50 | Not confirmed |
| Introductory discount | 50%Higher | 15% |
| Skip or pause online | Yes | Yes |
| Recyclable packaging | YesHas it | No |
Where each stands against the rest
| Fact | Abel & Cole | Welcome Home | Median |
|---|---|---|---|
| Price from | £14.50highest quarter | Not confirmed | £10.99 |
Median across 12 listed brands.
Pros and cons
Abel & Cole
Pros
- You can skip a delivery whenever you need to on top of subscription ordering, so a box can be paused rather than cancelled outright.
- Packaging is recyclable across the range, which keeps the bin down for a regular drop.
- Sourcing is stated as organic, the sort of claim that usually has to be dug for on smaller boxes.
Cons
- Next day delivery is not offered, so a box that slips cannot be replaced the following morning.
- Delivery adds £3.50 on top of the box, so the entry price is not the delivered price.
- Delivery covers a single market, GB, so the plans are not an option outside the home market.
Welcome Home
Pros
- Prepared meals arrive ready to heat, so there is no chopping or prep at the end of a long day
- A 15% introductory discount softens the first order
- Plans cover prepared meals, family meals and diet meals, so breakfast and family meals sit in the same subscription
Cons
- Fees of $38.89 a serving put Welcome Home mid-table, at 21 of 21 brands ranked on price per serving
- Packaging is not recyclable, and 90.9% of meal kit brands do offer recyclable packaging
- Support runs on email and help centre only, with no phone line as 77.8% of meal kit brands provide
Who each suits
Abel & Cole
Who it suits
- Households in GB that want an organic-leaning shop and a family label, since vegetarian, vegan and gluten free names family eating as its own category.
- Anyone who wants a single account covering a meat box, a veg box and a gift hamper, given the meat, seafood and chocolate range.
- People who would rather pause than cancel, since deliveries can be skipped at any time.
Who should look elsewhere
- Buyers after a cheese-led gift hamper can look at Zingerman's, whose cheese, meat and seafood is built around cheese rather than veg boxes.
- Shoppers whose priority is dinner recipes should look at HelloFresh, which covers meat and seafood as a recipe kit rather than a curated box.
- Anyone who wants only meat, seafood and gourmet and nothing wider will find that narrower list at Donald Russell, meat, seafood and gourmet.
Welcome Home
Who it suits
- US households feeding a family who would rather heat than cook
- Readers with no time for prep who value prepared meals, family meals and diet meals in one subscription
- Vegetarian, vegan and gluten-free eaters who want all three covered
Who should look elsewhere
- Readers who want the cheapest price per serving and will cook, where Hungryroot and HelloFresh sit lower on cost
- Shoppers who care about packaging, since Welcome Home does not offer recyclable packaging
- Anyone outside US, as the plan does not deliver there
Current offers
Abel & Cole
Current offer
Discount code
50% off 1st and 4th Fruit & Veg Box with code VEGBOX25: 50% off the first and the fourth Fruit & Veg Box
Add a weekly Fruit & Veg Box (excluding Christmas and limited edition) to your basket and enter code VEGBOX25; new customers only, not those with an order or delivery in place; £3.50 delivery fee applies; UK residents with an address in an Abel & Cole delivery area; each order within the offer must be delivered within 4 weeks of the previous
Source, checked September 30, 2026
Bonus
Free Abel & Cole cookbook in first delivery: 1 free cookbook per new customer
Household that has not received an Abel & Cole delivery within the last 12 months; copy of the cookbook arrives in the 1st delivery; non-transferable and subject to availability
Source, checked September 30, 2026
Welcome Home
Current offer
Discount code
15% off your first order: 15%
Exclusive offer popup on the homepage; code delivered instantly by text after signing up at getwelcomehome.co/text
Source, checked September 30, 2026
Free trial
The Third Trimester One Day Trial: $115
One full day of Welcome Home meals as a trial before committing to a subscription plan
Source, checked September 30, 2026
Country by country
| Country | Abel & Cole | Welcome Home |
|---|---|---|
| United Kingdom | Yes | No |
| United States | No | Yes |
Questions about each
Abel & Cole
How much does a box cost to start with?+
Boxes start at £14.50 for the smallest plan, and the first order carries an introductory discount of 50%. Delivery is charged on top at £3.50, so the cheapest delivered box costs more than the headline figure. Because ordering runs on subscription, the entry price is also the figure that keeps coming back.
What does a serving cost?+
Portions are priced per serving at £3 to £9, so the number to compare is servings rather than the box total. A family feeding more people will feel the upper end of that range, while a smaller household sits nearer the lower end. Delivery of £3.50 applies either way, so per serving is not the whole bill.
Welcome Home
How much does Welcome Home cost per serving?+
Welcome Home lists fees of $38.89 a serving on its plan pages. That lands it at 21 of 21 brands ranked on price per serving, so it sits in the middle of the field rather than at the budget end. New customers can start with a 15% introductory discount on the first order.
How many recipes come in a Welcome Home box?+
Each Welcome Home box carries 9 to 15 recipes a week across the plan. Prepared meal delivery brands on the site run a 45 recipe median, so Welcome Home asks for less cooking capacity each week. That suits smaller households who would rather not cook a week of food they do not finish.
Other options to compare
Other matchups
Welcome Home
Abel & Cole