Updated September 30, 2026

What is Legal entity?

In short

The legal entity is the registered company behind a brand, and the name worth quoting when you raise a complaint.

The legal entity is the registered company name behind the brand you shop with, taken from its terms or imprint. It matters when a box arrives damaged, a subscription bills wrongly or a refund stalls, because the company on your receipt is the one that has to answer. Abel & Cole trades as Abel & Cole Limited, and Adday Wellness bills under AYMES International Limited. Keep that name with your order number, since a trading name alone can be hard to trace to the right company.

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