Vivino review
Updated September 30, 2026 · TreatCue Editorial Team · Facts checked September 30, 2026
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings.
Our verdict
Vivino is the pick if you would rather order bottles as you need them than commit to a wine club, and its shop entry price sits below the drinks club set, at €13.15 against €19.29 for clubs. Buying stays pay as you go, with no bottle guarantee.
Key facts
- Best for
- Buying wine by the bottle with no club commitment.
- Bottle guarantee
- No (Source, checked September 30, 2026)
- Legal entity
- Vivino ApS (Source, checked September 30, 2026)
- Headquarters
- Denmark (Source, checked September 30, 2026)
- Founded
- 2010 (Source, checked September 30, 2026)
- Support channels
- Email, Help-centre (Source, checked September 30, 2026)
- Products
- Wine shop
- Official website
- vivino.com
Pros and cons
Pros
- Entry is cheap: the median starting price is €13.15, and bottles span €0.96 to €70.15 so a small basket stays affordable.
- Nothing renews. wine shop covers a wine shop, so there is no club fee, no delivery rhythm and no renewal date to weigh at the end of a term.
- Support is written and self directed: email and help centre gives you email and a help centre, and the help centre channel appears for 89.4% of the sites in this set.
- A named, long standing company handles the order: Vivino ApS, founded in 2010 and based in Denmark.
Cons
- The bottle guarantee is no, so a broken or corked bottle is not covered, while 56.2% of the online wine shops in this ranking do offer one.
- Support runs on email and help centre only, so you cannot phone anyone, and 81.8% of the shops in this ranking do list a phone line.
- The range is wine only, wine shop, so a basket that includes spirits or alcohol free bottles points to Total Wine, whose wine shop, spirits and cocktails runs wider.
Who it suits
- You want wine bought bottle by bottle with nothing to cancel, since wine shop covers a wine shop only.
- You are happy to sort out questions in writing, because support runs on email and help centre.
- You care most about a low entry price and can live without a bottle guarantee, which is no here.
Who should look elsewhere
- Bright Cellars, if you want a subscription rhythm, since wine club and wine shop pairs a club with a shop.
- The Wine Society, if you want spirits or alcohol free bottles, which wine club, wine shop and spirits includes and wine shop does not.
- Total Wine, if your basket needs cocktails or spirits beyond wine, which wine shop, spirits and cocktails covers.
Who runs it
Vivino trades as Vivino ApS, and that is the name to look for when you want to know who stands behind an order. The company is registered in Denmark and was founded in 2010, so the shop runs on an established business rather than a recent setup. For a shop where you pay per bottle, that is worth noting: a single named company sits on the other side of the order, which matters if a parcel goes missing or a bottle arrives damaged. Support runs on email and help centre. In practice that means email and a help centre, so a question about a delivery or a faulty bottle is put in writing and answered in writing. There is no phone number in that list, so if you would rather talk a delivery problem through, expect to do it by message. Keep your order reference handy, and keep the legal name Vivino ApS to hand too, since that is who is responsible if something needs sorting out.
How Vivino compares
- 8.8 vs 8.5
8.8 vs 8.5
8.8 vs 8.8
8.8 vs 9.4
8.8 vs 8.9
8.8 vs 8.5- 8.8 vs 9.6
8.8 vs 8.5
- 8.8 vs 8.4
8.8 vs 9.3- 8.8 vs 8.9
- 8.8 vs 9.2
- 8.8 vs 9.9
8.8 vs 9.5
8.8 vs 9.1
8.8 vs 9.0- 8.8 vs 8.7
- 8.8 vs 8.7
Gift Baskets Overseas
TeaVivre
One World Observatory
Watsons Wine
Concert
IGP
Kontramarka
Jebsen Wines and Spirits
Hungry Hub TH
Parmigiano Reggiano
Albert Wines MY
Siang Shuai Cake
Jinbo Selection
Taze Cicek
Righetto
El Dorado Water Park
JUNANDUS Cake Shop Malaysia
VinWonders
ProLon Europe
Flor2u
Winelab
Xpresent
FlowerAdvisor PH
Megatix TH
Ferns N Petals QA
Bloomeroo
GetYourGuide
Ticombo
Gametime
Frequently asked questions
How much does a bottle cost on Vivino?+
The median bottle is €15.46 and the range runs €0.96 to €70.15. Budget bottles sit under the midpoint and premium ones push past it, so the shelf mixes both ends of the market. Since Vivino is a wine shop, wine shop, what you order is what you pay for.
Do I have to join a club or pay a subscription?+
No. Vivino lists a wine shop as its product type, wine shop, so there is no club membership to join and nothing that renews on a schedule. You order bottles and pay for them. That is the practical difference from Bright Cellars, whose wine club and wine shop pairs a club with a shop, and from drinks clubs generally, where entry prices sit around €19.29.
Is there a bottle guarantee?+
There is no bottle guarantee here, so a broken or corked bottle is a claim you raise rather than a fault covered for you. It is worth photographing a damaged bottle before you reach the next one. For context, 56.2% of the online wine shops in this ranking do offer one.
How do I get help if an order goes wrong?+
email and help centre is the whole list: email and a help centre. Nothing in it points to a phone line, so a problem with a parcel is handled in writing, which suits a damage claim and does not suit anything urgent. Phone appears for 81.8% of the shops in this ranking, so voice is available elsewhere if you need it.
Who runs Vivino?+
Vivino ApS is the legal entity behind the shop, based in Denmark and founded in 2010. An established trading company rather than a recent setup means your order sits with a named company. You can check the name on your receipt against Vivino ApS if you want to know who is responsible.
How does Vivino compare on price with wine clubs?+
Vivino is cheaper to enter and cheaper per bottle than a drinks club. Its median entry price is €13.15 against €19.29 for clubs, and its median bottle is €15.46 against €14.25. Against other online wine shops the gap is smaller, with €14.25 as the median bottle there.
Can I buy anything other than wine?+
Wine only. wine shop covers a wine shop and nothing else, so spirits, cocktails and alcohol free bottles are not on the shelf. Bright Cellars is similarly narrow with wine club and wine shop, while The Wine Society and Total Wine both carry wider ranges, wine club, wine shop and spirits and wine shop, spirits and cocktails. A mixed basket points elsewhere.
Does Vivino offer next day delivery?+
Next day delivery is not a stated standing feature here. It appears for 51.3% of the sites in this set and for 33.3% of the online wine shops in this ranking, so it is the minority option. As a wine shop, wine shop, your delivery speed is whatever you select at checkout for that order.
Sources
- vivino.com checked September 30, 2026
Backs: Products
“Shop top-rated wines”
- vivino.com/en/about checked September 30, 2026
Backs: Founded
“Since 2010, Vivino has empowered millions worldwide to discover and enjoy wine with confidence.”
- vivino.com/en/legal/returns-cancellations-and-refunds-policy checked September 30, 2026
Backs: Bottle guarantee
“Personal taste preferences or dissatisfaction alone do not automatically create a right to a return, refund, or replacement, although a Merchant or Vivino may choose to offer a voluntary...”
- vivino.com/en/legal/terms-of-sale checked September 30, 2026
Backs: Headquarters, Legal entity
“Vivino ApS (CVR 32081193, Njalsgade 21G, 5th Floor, 2300 Copenhagen S, Denmark)”
- vivino.com/en/legal/terms-of-service checked September 30, 2026
Backs: Support channels
“Vivino has designated dsa-contact@vivino.com as the single point of contact for direct communication with recipients of the Vivino Platform in the European Union”
Compiled from 5 source pages, checked September 30, 2026. We did not open an account.
Not confirmed yet: Price from.