Ocado review

Ocado is run by Ocado Group plc, a company headquartered in the United Kingdom and founded in 2000. The legal entity is the name a reader sees at checkout and the party responsible for a late or incorrect delivery, so the group rather than a shelf label carries the accountability for a bad box.

Delivery is limited to GB, a single market that matches the home base in the United Kingdom. Other countries are not among that list, so a reader outside it has no Ocado order to place, which makes coverage a hard filter to check before prices or ranges are compared.

The product range is grocery, which makes a delivery read as a shop rather than a themed box. Set against Hungryroot, which lists grocery, meat and seafood, the Ocado range is deliberately narrow: broad enough to cover a household shop, not broad enough to cover gift categories.

The median starting price across the brands compared here is €13.15, and the median inside the grocery and veg box ranking is €7.46. The lowest entry point in that ranking is €0.43 and the highest is €86.82, which is the range a reader weighs before ordering.

Speed varies across the brands in the grocery and veg box ranking: next day delivery is offered by 36% of them. Across the wider site, same day delivery appears on 52% of brands. The slot shown on a chosen plan is the figure that settles the question for a household.

Skipping is the norm rather than the exception here: 100% of the brands in the grocery and veg box ranking let a delivery be skipped, and 97% across the wider site. Monthly delivery is the most common cadence at 83.6%, with flexible scheduling at 61.8%.

In the grocery and veg box ranking, email support is offered by 100% of brands, with a help centre at 80.6% and phone at 64.5%. Live chat is less common at 25.8% and community boards are rarer still at 9.7%.

Organic is the most common sourcing claim in this category, with 64% of the brands in the grocery and veg box ranking making it and local sourcing at 36%. Grass fed and wild caught sit lower at 16% and 16%, while free range and MSC sourcing are rare at 4% and 4%.

Ocado's range is grocery, where Hungryroot lists grocery, meat and seafood and Thrive Market lists meat, seafood and snacks. A reader after meat, seafood, snacks, chocolate or cheese has more categories at Hungryroot or Thrive Market, while a reader who wants the offer to stay plainly a shop will find the Ocado list simpler to follow.