Lily & Roo review
Updated September 30, 2026 · TreatCue Editorial Team · Facts checked September 30, 2026
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Our verdict
Lily & Roo suits shoppers who want a personalized box, a gift card or both from one shop, and who are ordering inside GB, AU and CA. Personalization is available across the range, returns run to 14 days, and help comes by email or the help centre rather than by phone.
Key facts
- Best for
- One shop for a personalized gift box and a gift card, with orders taken from GB, AU and CA.
- Personalization
- Yes (Source, checked September 30, 2026)
- Return window
- 14 days (Source, checked September 30, 2026)
- Markets
- GB, AU, CA, FI, FR, DE, IE, NL, NZ, SE, US (Source, checked September 30, 2026)
- Legal entity
- Lily & Roo Ltd (Source, checked September 30, 2026)
- Headquarters
- United Kingdom (Source, checked September 30, 2026)
- Support channels
- Email, Help-centre (Source, checked September 30, 2026)
- Products
- Gift boxes, Personalized, Gift cards
- Official website
- lilyandroo.com
Pros and cons
Pros
- Personalization is available, and it is close to standard here: 98.8% of the brands in the personalized gifts ranking offer it, so the buying decision is about the box rather than the customization.
- Gift boxes, personalized gifts and gift cards sit in one catalogue (gift boxes, personalized and gift cards), so a box, a message and a voucher can be ordered together.
- Returns are accepted for 14 days, long enough to check a named and dated box before the occasion arrives.
- One shop reaches GB, AU and CA, covering Europe, North America and Australasia without a second seller.
Cons
- Support runs on email and help centre only, and phone is offered by 62.8% of the brands on the site, so an urgent question waits for a written reply.
- Returns are capped at 14 days, so a personalized box that arrives late, damaged or misspelled has a narrow window in which to be raised.
- The catalogue is gift boxes, personalized and gift cards, so photo gifts and cards point to CEWE (gift boxes, personalized and photo gifts) and bourbon-led gifts point to Bourbon Concierge (gift boxes and personalized).
Ready to try Lily & Roo?
Who it suits
- Shoppers sending a personalized box to family in the United Kingdom, AU and CA, who do not need the photo gifts and cards CEWE adds to its range.
- Buyers who want a gift card in the same order, since gift boxes, personalized and gift cards includes gift cards where Jochen Schweizer lists only gift boxes and gift cards.
- Gift buyers who want a named company on the paperwork, since orders sit with Lily & Roo Ltd and returns are handled within 14 days.
Who should look elsewhere
- Customised photography orders, since CEWE covers gift boxes, personalized and photo gifts while photo printing sits outside gift boxes, personalized and gift cards.
- Bourbon-centred gifts, since Bourbon Concierge sells gift boxes and personalized and that focus is the one Lily & Roo does not have.
What it does well
The strength here is that personalization sits at the centre of the range rather than being an extra, and that matters less than it sounds because it is close to standard in this category. Personalization is available, and across the wider site 97.8% of brands offer it, with 98.8% of those in the personalized gifts ranking doing the same. The part worth planning around is the return clock. Orders are covered for 14 days, which is the window to catch a misspelled name, a wrong date or a damaged box on something made for one recipient. For a family occasion with a fixed date, that is enough if the order goes in early, and not much slack if it does not.
Who runs it
The shop trades as Lily & Roo Ltd and is based in the United Kingdom, so a family order sits with one named company rather than a marketplace reseller, and the published return terms of 14 days belong to that company. Support is the thinner part of the setup. Contact runs on email and help centre, which means questions about a print proof, a late parcel or a damaged box are handled in writing rather than by a call. For context, email is the norm across the site at 93.2% and a help centre follows at 89.4%, while phone reaches 62.8% and chat 30.7%. A written answer is therefore a shared habit among gift sellers, not an exception.
How Lily & Roo compares
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Bloomeroo
GetYourGuide
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Gametime
Where Lily & Roo is available
- Available
- Australia, Canada, Finland, France, Germany, Ireland, Netherlands, New Zealand, Sweden, United Kingdom, United States
Countries from the brand (Source, checked September 30, 2026)
Frequently asked questions
Can I personalize a gift box from Lily & Roo?+
Yes, personalization is available, and the catalogue covers gift boxes, personalized gifts and gift cards (gift boxes, personalized and gift cards). It is the norm in this category rather than a premium extra, since 98.8% of the brands in the personalized gifts ranking offer it too. Names, messages and dates are the usual detail a family occasion needs.
How long do I have to return a personalized order?+
Returns are accepted for 14 days. On a box that has already been printed with a name, that is the window for raising a spelling mistake, a damaged item or a late arrival before it goes back. The clock matters more than usual for anything made to order, since the item was built around one set of details.
Which countries does Lily & Roo deliver to?+
Orders are taken in the United Kingdom, AU and CA, a list that runs from the UK across Europe and into North America and Australasia. The seller behind the shop is Lily & Roo Ltd in the United Kingdom, and the return terms sit with that same company, so a buyer sending a box to a relative in another market stays inside one set of terms.
How do I get help if a box is wrong?+
Support runs on email and help centre, so help comes through the help centre or by email and there is no phone line to call. For context, phone is offered by 62.8% of the brands on the site and chat by 30.7%, which puts a written answer firmly in the mainstream for this kind of shop.
What does a gift from this shop usually cost?+
Prices spread widely across these categories, and the rankings give the frame. The median price from in the hampers and gift boxes ranking is €10, and in the personalized gifts ranking it is €12.92, with a top of €59.63. Box sizes and contents shift the ticket.
Is next day delivery normal for gifts like these?+
It is common rather than automatic. In the hampers and gift boxes ranking, 69.6% of brands offer next day delivery, against 51.3% across the site as a whole, and same day sits at 52%. A fixed family date is safer to order with margin than to the day.
What kinds of gift does Lily & Roo sell?+
The catalogue is gift boxes, personalized and gift cards, so boxes, personalized gifts and gift cards sit together in one place. CEWE's list, gift boxes, personalized and photo gifts, is longer and adds photo gifts and cards, which is the comparison to weigh when a buyer wants a photograph printed onto an object rather than a name added to a box.
Who am I actually buying from?+
The seller is Lily & Roo Ltd, based in the United Kingdom, and the return terms of 14 days are published under that name. A family order placed in one country for a recipient in another therefore runs through a single company from checkout through to the return window, rather than through a chain of sellers.
Sources
- lilyandroo.com/collections/personalise checked September 30, 2026
Backs: Headquarters, Personalization, Products
“All our personalised jewellery is handmade at our London studio.”
- lilyandroo.com/pages/about checked September 30, 2026
Backs: Legal entity
“(c) 2026 - Lily & Roo Ltd”
- lilyandroo.com/policies/refund-policy checked September 30, 2026
Backs: Markets, Return window, Support channels
“The returns portal is currently available for orders returned from the UK, Australia, Canada, Finland, France, Germany, Ireland, the Netherlands, New Zealand, Sweden and the USA.”
Compiled from 3 source pages, checked September 30, 2026. We did not open an account.
Related by the facts
Lily & Roo
One shop for a personalized gift box and a gift card, with orders taken from GB, AU and CA.