Updated October 1, 2026 · TreatCue Editorial Team
Imperia Caviar vs MoreThisWay
What sets them apart
| Compare | ||
|---|---|---|
| Price from | $4.50 | £2.99 |
| Shipping fee | $30 | £0 |
| Return window | 1 day | 30 daysHigher |
| Markets | US | GB |
Same on both: Personalization (Yes), Next-day delivery (Yes).
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Key differences
- Return window is higher at MoreThisWay: 30 days vs 1 day.
- Products: only Imperia Caviar offers Seafood, Gourmet, Snacks.
- Products: only MoreThisWay offers Gift boxes, Personalized, Cards.
- Markets: only Imperia Caviar offers US.
- Markets: only MoreThisWay offers GB.
Our verdict on each
Imperia Caviar
Imperia Caviar suits US buyers who want one high end treat or a personalized gift rather than a weekly food plan. Items start at $4.50, and a caviar club subscription keeps the same kind of order on a recurring cycle without a meal kit commitment.
MoreThisWay
MoreThisWay suits UK shoppers buying a personalized gift or a small gift box on a budget, and it scores 9.2 overall. Prices start at £2.99 with £0 shipping, next day delivery is available, and the whole catalogue of gift boxes, personalized and cards is served in GB only.
Score breakdown
| Area | Imperia Caviar | MoreThisWay |
|---|---|---|
| Cost | 8.8$300 is where delivery stops being charged on top, with a $30 fee under it. | 9.6HigherEntry price of £2.99 with £0 shipping earns a cost score of 9.6. |
| Offer | 9.5HigherA caviar club subscription, next day delivery and personalization on gift sets across a seafood, gourmet and snacks range. | 9.4Personalization and next day delivery both come yes, with gift boxes, personalized and cards listed, for an offer score of 9.4. |
| Trust | Not confirmed | 8.1Support runs on email, chat and phone with a 30 days return window, holding trust to 8.1. |
Availability and regulation
| Country | Imperia Caviar | MoreThisWay |
|---|---|---|
| Headquarters | United States | United Kingdom |
Additional countries for Imperia Caviar: 1. Additional countries for MoreThisWay: 1.
Positions in our rankings
| Ranking | Imperia Caviar | MoreThisWay |
|---|---|---|
| Hampers and gift boxes | 1 of 107 | 9 of 107 |
Also worth a look
Colorland has return window at 100 days, against 1 day for Imperia Caviar and 30 days for MoreThisWay.
Colorland reviewEvery fact side by side
| Fact | Imperia Caviar | MoreThisWay |
|---|---|---|
| Products | Seafood, Gourmet, Snacks | Gift boxes, Personalized, Cards |
| Legal entity | Imperia Caviar LLC | Lumean Ltd |
| Headquarters | United States | United Kingdom |
| Founded | Not confirmed | 2023 |
| Support channels | Email, Phone, Chat, Help centre | Email, Chat, Phone, Help centre |
Where each stands against the rest
| Fact | Imperia Caviar | MoreThisWay | Median |
|---|---|---|---|
| Return window | 1 daylowest quarter | 30 daysabove the median | 14 days |
Median across 83 listed brands.
Pros and cons
Imperia Caviar
Pros
- Next day delivery is available, a service only 51.3% of the brands on the site share.
- Corporate gift sets can be personalized, matching 100% of brands in the gourmet food gifts ranking.
- Sourcing is stated as free range and wild caught, and only 9.8% of the site carries that sourcing claim.
Cons
- A $30 shipping fee is charged unless the order clears $300, so one gift box can cost more to send than the caviar inside it.
- The return window is 1 day, so a problem with a food order has to be raised fast.
- Delivery covers US, a single market, so buyers elsewhere are not served.
MoreThisWay
Pros
- Prices start at £2.99, one of the lowest entry points in the 90 brands ranked on this measure.
- Shipping costs £0, so the entry price is close to what a basket costs at checkout.
- Personalization is available, so names, messages and photos can go onto a gift before it ships.
Cons
- The range is narrower than CEWE, which lists gift boxes, personalized and photo gifts including photo gifts and gift cards.
- Next day delivery is not universal across the GB market, so a late order may not arrive in time.
- Returns run for 30 days, a short window compared with gift shops that allow longer.
Who each suits
Imperia Caviar
Who it suits
- US buyers treating a caviar box as an occasion gift, where personalization is offered.
- Shoppers with a date in mind, since next day delivery is available.
- Anyone planning one larger order rather than several small ones, since $300 is the point where delivery stops being charged on top.
Who should look elsewhere
- Cheese and chocolate gift buyers, who get more from Zingerman's Artisan Cheese and its cheese, meat and seafood.
- Households shopping for weekly meals, who get a meal kit format from HelloFresh with meat and seafood.
- Meat led orders, which sit closer to Donald Russell and its meat, seafood and gourmet than to seafood, gourmet and snacks.
MoreThisWay
Who it suits
- UK shoppers ordering a personalized card or small gift box for a birthday or thank you.
- Buyers on a budget who would rather pay £2.99 than the higher entry points of CEWE or Bourbon Concierge.
- Anyone with a deadline who needs next day delivery inside GB.
Who should look elsewhere
- Photo-led gift orders, where CEWE covers more formats with gift boxes, personalized and photo gifts.
- Shoppers who want a wider catalogue of experience gifts, the kind Jochen Schweizer lists with gift boxes and gift cards.
- Buyers after a spirits-led hamper range, since Bourbon Concierge pairs gift boxes and personalized with a different shelf.
Current offers
MoreThisWay
Current offer
Discount code
10% off first order for newsletter subscribers: 10% off first order
Subscribe to the MoreThisWay newsletter; code sent to subscriber email
Source, checked September 30, 2026
Country by country
| Country | Imperia Caviar | MoreThisWay |
|---|---|---|
| United Kingdom | No | Yes |
| United States | Yes | No |
Questions about each
Imperia Caviar
How much does Imperia Caviar cost to start?+
Items start at $4.50, which is an entry point on single items rather than a full gift box. Delivery is charged on top unless the order is large enough, so a first order can cost more than the product figure alone suggests. Buyers budgeting for a gift should put the delivery charge in the same line as the food.
Is there a delivery charge on every order?+
Orders below $300 carry a $30 shipping fee. Once an order passes $300, delivery is charged at no cost, so buyers sending several boxes to different addresses get that charge absorbed in one go. Setting the basket just above the threshold usually beats splitting the order into smaller ones.
MoreThisWay
What does the cheapest gift cost and what do I pay on top for delivery?+
Gifts start at £2.99, which is where the card end of the range begins. Delivery is £0, so there is no delivery charge to add at checkout. A one-off purchase means nothing renews and there is no second bill later.
Can I personalize a gift before it is sent?+
Yes. Personalization is offered across the range, so you can add a name, a message or similar detail to a card or a gift box before dispatch. The catalogue covers gift boxes, personalized and cards, and a change of heart after ordering is worth raising quickly, since a printed message cannot be altered once the item is made up.