Updated September 30, 2026 · TreatCue Editorial Team
Firstleaf vs The Zero Proof
Where Firstleaf and The Zero Proof differ
| Compare | Firstleaf ReviewVisitVisit | The Zero Proof ReviewSee alternativesSee alternatives |
|---|---|---|
| Price from | $44.95 | $6Lower |
| Price per bottle | $16.50Lower | $18.75 |
| Bottles per box (bottles) | 6 | 4 to 8 |
| Bottle guarantee | YesHas it | No |
| Markets | US | US, CACovers more |
| Free delivery threshold | Not confirmed | $125 |
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Key differences
- Price from is lower at The Zero Proof: $6 vs $44.95.
- Price per bottle is lower at Firstleaf: $16.50 vs $18.75.
- Bottle guarantee: only Firstleaf.
- Support channels: only Firstleaf offers Phone.
- Support channels: only The Zero Proof offers Chat, Help centre.
- The Zero Proof is available in 1 more country.
- Products: only The Zero Proof offers Spirits, Cocktails, Alcohol free.
- Delivery frequency: only Firstleaf offers Monthly, Flexible.
- Delivery frequency: only The Zero Proof offers Quarterly.
- Markets: only The Zero Proof offers CA.
Our verdict on each
Firstleaf
Firstleaf suits US drinkers who want a wine club and a wine shop under a single membership, with boxes of 6 bottles on monthly and flexible schedules and a bottle guarantee. Entry at $44.95 works out to $16.50 per bottle, so it is the pricier club pick.
The Zero Proof
The Zero Proof suits anyone building a non-alcoholic drinks habit rather than chasing wine deals. Every product is alcohol-free, the club box runs quarterly, and entry costs sit at $6, which puts it ahead of most clubs on that measure.
Score breakdown
| Area | Firstleaf | The Zero Proof |
|---|---|---|
| Cost | 8.6Entry at $44.95 sits above $13, though per-bottle cost ranks position 10 of 20. | 9.0HigherClub bottles sit at $18.75 and the shop opens at $6, with free delivery over $125. |
| Offer | 9.0HigherA bottle guarantee, product types of wine club and wine shop, delivery on monthly and flexible timing, and 6 bottle boxes. | 8.9Product types cover wine club, wine shop and spirits, and the club box holds 4 to 8 bottles on a quarterly schedule. |
| Trust | Not confirmed | 8.2The Zero Proof trades from US, founded in 2019, with support on email, chat and help centre. |
Which one suits you
Pick Firstleaf if price per bottle and bottle guarantee matter most.
Pick The Zero Proof if cost, price from, and markets matter most.
Availability and regulation
| Country | Firstleaf | The Zero Proof |
|---|---|---|
| Headquarters | United States | United States |
Available in 1 country for both. Additional countries for The Zero Proof: 1.
Positions in our rankings
| Ranking | Firstleaf | The Zero Proof |
|---|---|---|
| Wine clubs | 2 of 16 | 15 of 16 |
| Online wine shops | 4 of 107 | 101 of 107 |
Every fact side by side
| Fact | Firstleaf | The Zero Proof |
|---|---|---|
| Products | Wine club, Wine shop | Wine club, Wine shop, Spirits, Cocktails, Alcohol freeCovers more |
| Delivery frequency | Monthly, Flexible | Quarterly |
| Legal entity | Penrose Hill, Limited | The Zero Proof |
| Headquarters | United States | United States |
| Founded | Not confirmed | 2019 |
| Support channels | Email, Phone | Email, Chat, Help centre |
Gift shops
| Fact | Firstleaf | The Zero Proof |
|---|---|---|
| Personalization | Not confirmed | Yes |
| Next-day delivery | Not confirmed | No |
| Shipping fee | Not confirmed | $12.99 |
| Return window | Not confirmed | 30 days |
Where each stands against the rest
| Fact | Firstleaf | The Zero Proof | Median |
|---|---|---|---|
| Price from | $44.95highest quarter | $6lowest quarter | $18.50 |
| Price per bottle | $16.50below the median | $18.75at the median | $18.75 |
| Bottles per box (bottles) | 6at the median | 4 to 8below the median | 6 |
| Free delivery threshold | Not confirmed | $125highest quarter | $50 |
Median across 25 listed brands.
Pros and cons
Firstleaf
Pros
- A bottle guarantee comes as standard, and every box holds 6 bottles, so a bottle that arrives damaged is covered.
- Product types are listed as wine club and wine shop, so club boxes and shop purchases sit under the same membership.
- Delivery frequency is listed as monthly and flexible, giving members a monthly rhythm or a flexible schedule.
Cons
- Entry at $44.95 sits well above Bright Cellars at $13, which matters for anyone judging a club on the opening order.
- The club lists US as its market, so anyone outside that market has no route in.
- Product types are limited to wine club and wine shop, where The Wine Society lists wine club, wine shop and spirits.
The Zero Proof
Pros
- Product types run from wine club, wine shop and spirits, so the club and the shop share one catalogue.
- The club box holds 4 to 8 bottles and arrives quarterly, light on cupboard space.
- Single bottles start at $6, with free delivery from $125.
Cons
- Bottle guarantee is not offered, while 37.9% of the brands on the site do include one.
- Delivery costs $12.99 unless the order clears $125.
- The catalogue stays alcohol-free, with none of the alcoholic ranges that sit at The Wine Society.
Who each suits
Firstleaf
Who it suits
- US drinkers who want a wine club and a wine shop under a single membership, and who value the bottle guarantee.
- Buyers who weigh per-bottle cost more heavily than entry price, since Firstleaf sits at position 10 of 20 on the former and position 31 of 33 on the latter.
- People who want boxes arriving on a monthly rhythm with flexible timing, given delivery frequency of monthly and flexible.
Who should look elsewhere
- Bright Cellars buyers, whose entry price starts at $13 against $44.95 here.
- Drinkers who want spirits or alcohol-free bottles alongside wine, which The Wine Society covers under wine club, wine shop and spirits.
- Buyers outside US, where the club does not trade.
The Zero Proof
Who it suits
- People cutting out alcohol who still want a delivered club ritual
- Gift buyers, since personalization is available on gift cards
- Households that want spirits and cocktails as well as wine club boxes
Who should look elsewhere
- Buyers chasing a bottle guarantee, since none is offered and Beer52 covers beer clubs instead
- Readers after the long wine lists of The Wine Society
Current offers
Firstleaf
Current offer
First period offer
First 6-wine box for $44.95 with free shipping: 6 bottles for $44.95
Classic Plan first box; after the first 6 wines the club costs $99 per club shipment; no extra fees, no commitment
Source, checked September 30, 2026
Country by country
| Country | Firstleaf | The Zero Proof |
|---|---|---|
| Canada | No | Yes |
| United States | Yes | Yes |
Questions about each
Firstleaf
What does a Firstleaf box cost?+
Entry sits at $44.95, which works out to $16.50 per bottle on a box of 6 bottles. Those are the figures worth budgeting from: the entry price covers the opening order, and the per-bottle figure is the running cost each delivery adds. A bottle guarantee comes on top of both.
How often do Firstleaf deliveries arrive?+
Delivery frequency is listed as monthly and flexible, so members can expect a monthly rhythm or a flexible schedule rather than a single fixed slot. Boxes hold 6 bottles, which sets how much wine lands in each drop and how long a case lasts before another follows. Confirm the timing that suits you at signup.
The Zero Proof
How much does a club box cost per bottle?+
A club bottle works out at $18.75. Boxes ship 4 to 8 bottles and arrive quarterly, so the real cost per box depends on the size you pick. The price is the same on every cycle.
What does one bottle cost if I do not join the club?+
Single bottles start at $6 in the shop. That entry price ranks 5 of 33 brands, which is among the lowest in this set. It is the cheapest way to test which alcohol-free bottles you actually like.