Updated October 1, 2026 · TreatCue Editorial Team
Abel & Cole vs EveryPlate
EveryPlate
Higher score in this comparison
Abel & Cole
What sets them apart
| Compare | Abel & ColeReviewSee alternativesSee alternatives | EveryPlateReviewVisitVisit |
|---|---|---|
| Price per serving | £3 to £9 | $5.99 |
| Shipping fee | £3.50 | $10.99 |
| Introductory discount | 50% | 57%Higher |
| Markets | GB | US |
| Recipes per week | Not confirmed | 35 |
| Recyclable packaging | Yes | Not confirmed |
Same on both: Skip or pause online (Yes).
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Key differences
- EveryPlate scores higher overall: 9.2 vs 8.9.
- Introductory discount is higher at EveryPlate: 57% vs 50%.
- Support channels: only EveryPlate offers Chat.
- Products: only Abel & Cole offers Meat, Seafood, Chocolate.
- Products: only EveryPlate offers Meal kit, Prepared meals, Desserts.
- Diets: only Abel & Cole offers Vegan, Gluten free.
- Diets: only EveryPlate offers Low calorie.
- Markets: only Abel & Cole offers GB.
- Markets: only EveryPlate offers US.
Our verdict on each
Abel & Cole
Abel & Cole suits households who want a broad, organic-leaning food box they can skip whenever they need to, and it is a solid pick for anyone buying a hamper rather than a recipe plan. Entry sits at £14.50 before £3.50 delivery.
EveryPlate
EveryPlate is a US-only family meal kit that holds the serving price at $5.99 and lets you skip deliveries at any time. It suits households that cook several meals a week and want meal kits, prepared meals and desserts in the same order.
Score breakdown
| Area | Abel & Cole | EveryPlate |
|---|---|---|
| Cost | 8.6Per-serving costs run at £3 to £9, boxes start at £14.50 and delivery is £3.50, ranking 42 of 65 on price from. | 9.0HigherServing price $5.99 plus $10.99 shipping, ranking 5 of 21 brands. |
| Offer | 9.0Introductory discount of 50%, subscription ordering with skip anytime, and a choice of vegetarian, vegan and gluten free labels each cycle. | 9.3HigherMenu of 35 recipes a week, skipping at any time, and an introductory offer of 57%. |
| Trust | 9.4Founded 1988, run as Abel & Cole Limited in GB, with support on email, phone and help centre and recyclable packaging. | Not confirmed |
Where they rank in our lists
| Ranking | Abel & Cole | EveryPlate |
|---|---|---|
| Meal kits | 29 of 33 | 5 of 33 |
Availability and regulation
| Country | Abel & Cole | EveryPlate |
|---|---|---|
| Headquarters | United Kingdom | United States |
Additional countries for Abel & Cole: 1. Additional countries for EveryPlate: 1.
Sources behind this comparison
Abel & Cole
- abelandcole.co.uk: 12 facts, checked September 30, 2026
EveryPlate
- everyplate.com: 11 facts, checked September 30, 2026
Every fact side by side
| Fact | Abel & Cole | EveryPlate |
|---|---|---|
| Products | Meat, Seafood, Chocolate, Snacks, Gourmet, Cheese, Grocery, Veg box | Meal kit, Prepared meals, Desserts |
| Diets | Vegetarian, Vegan, Gluten free, Family | Vegetarian, Low calorie, Family |
| Legal entity | Abel & Cole Limited | Grocery Delivery E-Services USA Inc., d/b/a EveryPlate |
| Headquarters | United Kingdom | United States |
| Founded | 1988 | Not confirmed |
| Support channels | Email, Phone, Help centre | Email, Chat, Phone, Help centreCovers more |
Where each stands against the rest
| Fact | Abel & Cole | EveryPlate | Median |
|---|---|---|---|
| Recipes per week | Not confirmed | 35below the median | 40 |
| Introductory discount | 50%above the median | 57%highest quarter | 30% |
Median across 29 listed brands.
Pros and cons
Abel & Cole
Pros
- You can skip a delivery whenever you need to on top of subscription ordering, so a box can be paused rather than cancelled outright.
- Packaging is recyclable across the range, which keeps the bin down for a regular drop.
- Sourcing is stated as organic, the sort of claim that usually has to be dug for on smaller boxes.
Cons
- Next day delivery is not offered, so a box that slips cannot be replaced the following morning.
- Delivery adds £3.50 on top of the box, so the entry price is not the delivered price.
- Delivery covers a single market, GB, so the plans are not an option outside the home market.
EveryPlate
Pros
- Serving price of $5.99 ranks 5 among the 21 brands compared, so cost is the strongest part of the offer.
- The catalogue spans meal kit, prepared meals and desserts, so a household can mix cook-from-scratch kits with ready meals, where HelloFresh lists meal kit, family meals and diet meals.
- Skipping is available at any time, the same as every brand in the meal kit ranking (100%).
Cons
- A weekly menu of 35 recipes ranks 14 of the 19 brands measured, so choice is the weak side of the offer.
- Shipping is listed apart from the serving price at $10.99, so it adds to $5.99 rather than forming part of it.
- The diet list is vegetarian, low calorie and family, with no vegan, keto or gluten-free option in it.
Who each suits
Abel & Cole
Who it suits
- Households in GB that want an organic-leaning shop and a family label, since vegetarian, vegan and gluten free names family eating as its own category.
- Anyone who wants a single account covering a meat box, a veg box and a gift hamper, given the meat, seafood and chocolate range.
- People who would rather pause than cancel, since deliveries can be skipped at any time.
Who should look elsewhere
- Buyers after a cheese-led gift hamper can look at Zingerman's, whose cheese, meat and seafood is built around cheese rather than veg boxes.
- Shoppers whose priority is dinner recipes should look at HelloFresh, which covers meat and seafood as a recipe kit rather than a curated box.
- Anyone who wants only meat, seafood and gourmet and nothing wider will find that narrower list at Donald Russell, meat, seafood and gourmet.
EveryPlate
Who it suits
- Households feeding several people who put a low serving price, $5.99, above a very large weekly menu.
- Cooks who want meal kits and ready meals in the same account, with 57% off the start.
- Readers who want help on email, chat and phone and the freedom to skip a week.
Who should look elsewhere
- Cooks chasing a bigger weekly menu: HelloFresh covers meal kit, family meals and diet meals, adding family, diet and breakfast meals to the kits.
- Readers who want a single brand to cover prepared meals, diet meals, breakfast and desserts: Dinnerly lists meal kit, family meals and prepared meals.
- Anyone outside the US, since EveryPlate runs in the United States.
Current offers
Abel & Cole
Current offer
Discount code
50% off 1st and 4th Fruit & Veg Box with code VEGBOX25: 50% off the first and the fourth Fruit & Veg Box
Add a weekly Fruit & Veg Box (excluding Christmas and limited edition) to your basket and enter code VEGBOX25; new customers only, not those with an order or delivery in place; £3.50 delivery fee applies; UK residents with an address in an Abel & Cole delivery area; each order within the offer must be delivered within 4 weeks of the previous
Source, checked September 30, 2026
Bonus
Free Abel & Cole cookbook in first delivery: 1 free cookbook per new customer
Household that has not received an Abel & Cole delivery within the last 12 months; copy of the cookbook arrives in the 1st delivery; non-transferable and subject to availability
Source, checked September 30, 2026
EveryPlate
Current offer
First period offer
$2.99/meal on your first box: $2.99 per serving (57% off first box)
New customers only, qualifying auto-renewing subscription, based on a 2-person 3-recipe subscription; discounts vary for other meal plans and sizes; shipping fee applies; void outside the U.S.
Source, checked September 30, 2026
Country by country
| Country | Abel & Cole | EveryPlate |
|---|---|---|
| United Kingdom | Yes | No |
| United States | No | Yes |
Questions about each
Abel & Cole
How much does a box cost to start with?+
Boxes start at £14.50 for the smallest plan, and the first order carries an introductory discount of 50%. Delivery is charged on top at £3.50, so the cheapest delivered box costs more than the headline figure. Because ordering runs on subscription, the entry price is also the figure that keeps coming back.
What does a serving cost?+
Portions are priced per serving at £3 to £9, so the number to compare is servings rather than the box total. A family feeding more people will feel the upper end of that range, while a smaller household sits nearer the lower end. Delivery of £3.50 applies either way, so per serving is not the whole bill.
EveryPlate
What does a serving cost, and is delivery extra?+
EveryPlate's plan is priced at $5.99 per serving, and shipping is listed separately at $10.99. Because the two figures are quoted apart from each other, the sensible way to compare kits is to take the serving price, multiply it by the servings you would actually cook, then add the delivery charge for that order.
Is there a discount for a first order?+
EveryPlate runs an introductory offer of 57% for new customers. It is the figure to weigh against the serving price of $5.99, because the introductory discount applies at the start, while the per-serving price and the $10.99 shipping charge shape what you pay on the deliveries that follow.
Other options to compare
EveryPlate
Abel & Cole